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May 2 - 15, 2004 - Vol 3, No. 06.
Next issue May 16

Up Front Sunday Morning:

The Proscenia Newsletter has been on a three week hiatus while a dying computer was replaced and software upgraded. We are now back on-line and resuming a bi-monthly publication schedule.

This may be a good time to re-introduce the newsletter as we have added many new subscribers and others have discovered this publication on the web.

Our newsletter began as a weekly e-mail letter to Proscenia interns who were involved with project activities. That effort included items related to media design, pointers to current online articles, and a listing of local and regional jobs. We soon found that others were interested and the newsletter took the form of an html document posted to a growing subscriber list.

A decision was made last year to make the newsletter a web based publication. We maintained our mailing list as a way to alert readers to a new edition when published. Having a web-based newsletter facilitates access by anyone at any time.

We haven't changed our focus on local and regional activity in the Pacific Northwest. But we have expanded coverage of topics of interest to a broader readership. It is hoped that you enjoy this free publication. We welcome your feedback and contributions.

Features this week:

• Why put a lot of effort into the construction of a web site that no one visits? This week's Discussion Section features tips for effectively marketing your client's site.

Random Links provides a set of resources related to the effective naming, or branding, of a product before it goes to market.

• As always, there are plenty of tips, news and job announcements to keep one busy on this Sunday morning.

Local Oregon and NW News:

• Lights! Camera! Action! Hollywood has returned to Eugene! Filming is underway on the production of "Sisters" directed by Arthur Allan Seidelman and produced by Eugene business executive Carolyn Chambers. The film stars Maria Bello and Erika Christensen, Mary Stuart Masterson, Rip Torn, Chris O'Donnell and Eric McCormack.

The film's story is inspired by Anton Chekov's stage play The Three Sisters.

Although the film adaptation is set at a small private college on Manhattan's Upper East Side,it will be shot in its entirety on sets in and around Eugene including the University of Oregon, the old Cottage Grove Hospital and the Chambers Media Center soundstages. Production will last about a month.

The Eugene area has been the site for several feature films over the years. Of the more recent productions, Animal House (1977) is perhaps the best known. Others include,The Way West (1967), Getting Straight (1970), Drive, He Said (1970), Five Easy Pieces (1970), Sacred Ground (1975), The Swarm (1978), How to Beat the High Cost of Living (1978), Personal Best (1981), Stand By Me (1985), Finish Line (1988), The Four Diamonds (1994), PRE (1996), Ricochet River (1997), and Inconceivable (1997).

One of the classic Jack Nickelson film scenes was shot in Eugene. In Five Easy Pieces Nickelson's character, Dupea, stops at a diner on his way home (Denny's off I-5). He becomes aggravated and exasperated by meaningless rules that a live-by-the-rules waitress (Lorna Thayer) stubbornly follows in refusing to accommodate his desire for a simple menu substitution.

Dupea: I'd like a plain omelet, no potatoes, tomatoes instead, a cup of coffee, and wheat toast.
Waitress: (She points to the menu) No substitutions.
Dupea: What do you mean? You don't have any tomatoes?
Waitress: Only what's on the menu. You can have a number two - a plain omelet It comes with cottage fries and rolls.
Dupea: Yeah, I know what it comes with. But it's not what I want.
Waitress: Well, I'll come back when you make up your mind.
Dupea: Wait a minute. I have made up my mind. I'd like a plain omelet, no potatoes on the plate, a cup of coffee, and a side order of wheat toast.
Waitress: I'm sorry, we don't have any side orders of English muffin or a coffee roll.
Dupea: What do you mean you don't make side orders of toast? You make sandwiches, don't you?
Waitress: Would you like to talk to the manager?
Dupea: ...You've got bread and a toaster of some kind?
Waitress: I don't make the rules.
Dupea: OK, I'll make it as easy for you as I can. I'd like an omelet, plain, and a chicken salad sandwich on wheat toast, no mayonnaise, no butter, no lettuce. And a cup of coffee.
Waitress: A number two, chicken sal san, hold the butter, the lettuce and the mayonnaise. And a cup of coffee. Anything else?
Dupea: Yeah. Now all you have to do is hold the chicken, bring me the toast, give me a check for the chicken salad sandwich, and you haven't broken any rules.
Waitress (spitefully): You want me to hold the chicken, huh?
Dupea: I want you to hold it between your knees.
Waitress (turning and telling him to look at the sign that says, "No Substitutions") Do you see that sign, sir? Yes, you'll all have to leave. I'm not taking any more of your smartness and sarcasm.
Dupea: You see this sign? (He sweeps all the water glasses and menus off the table.)


• Producer Gina Matthews, a 1986 graduate of North Eugene High School and a 1990 graduate of the University of Oregon's Telecommunication and Film program, brought her current film feature "13 Going on 30" to Eugene recently for a private premier for family and friends. Ms. Matthews presented the film as a tribute to her mother who is ill with cancer. Matthews has produced films such as "Urban Legend", "Urban Legend II" and "What Women Want" with Mil Gibson. She now lives in Hollywood where she owns her own production company Roundtable Entertainment.

• Eugene's Downtown Initiative for the Visual Arts (DIVA) will begin a Second Friday Film Forum on May 14. The Forum is to feature local and regional film and video producers as well as multimedia artists. Check out the DIVA web site for details.

On The Desk Top:

Nine Things To Know Before Selecting The Web Host For Your Business is an article that relates to this week's theme of web site marketing and promotion. It may seem simple yet it is oftentimes overlooked. When it comes to choosing the right Internet hosting provider for their Web sites, the majority of business owners or companies know very little about making the best Internet/Web hosting decisions.

• An ethnographic study by the Online Publishers Association describes the media habits of the 18-34 year old audience. The study, conducted by John Carey, research professor and managing director of Greystone Communications, revealed that media use by this age group is related to lifestyle.

This particular audience has only small amounts of time available in which to use media. Chaotic time schedules result in the use of media on the run.The study notes that various media provide different functions for consumers. Television is equated with "escapist entertainment" and radio provides connected companionship. The pervasive Internet at home and work is experienced as a source of accessible and convenient information and entertainment. The Internet has become the dominant medium in the lives of these particular consumers. You can find a full report on this study at the TMC web site.

• The Portland based NW Film Center has posted its summer classes available for kids, teens, and teachers. Continuing education and College credit is available.The Center is also offering a Handmade Filmmaking workshop on Saturday, May 15 from 12-5PM. The instructor is Reed Harkness the founder of Tiny Picture Club, a local Super 8 film collective that coordinates screenings up and down the coast. A former animation director at Flying Rhinoceros, he has taught workshops in San Francisco and Vancouver, B.C. The tuition fee is $45.00. Check out the NW Film Center web site for more information.

• Apple Computer is making available a free 55 page User Guide for Quick Time. It is available as a printable PDF file.

• The Pew Internet & American Life Project, examines the use of the internet by rural residents across the United States in a free 38-page publication. The online PDF document, Rural Areas and the Internet, provides a comprehensive look at the use of the Internet outside urban and suburban areas.

• The Eugene based International Society for Technology in Education (ISTE) has received a grant from the Bill & Melinda Gates Foundation for the creation of the Center for Applied Research in Educational Technology (CARET). The primary function of this new center is to bridge "educational technology research to practice by offering research-based answers to critical questions." The center's web site offers critical reviews of articles and studies related to the use of technology in education.

• Broadcasters and broadcasting regulators around the world face a new challenge as the children's & youth Radio Manifesto was made public at the Rio Summit, the 4th World Summit on Media for Children April 19-23 in Rio de Janeiro.

The recent conference brought together two thousand delegates representing film & television companies, all major broadcasters, radio producers, manufacturers of video games and computer software, as well as 150 youth participants. The conference placed children's rights to quality media high on the agenda.

The Radio Manifesto sets out what young people want and what they really need from radio.  Why Radio? In many parts of the world, radio is the mass medium with the furthest outreach. When compared to television, it is low cost. It can provide information in local languages. It can link with the Internet to create powerful new opportunities. And radio can bridge the divide between rich and poor providing information, education, and entertainment to all, including people with no access to other mass media.

Copies of the Radio Manifesto are being distributed in Portuguese, Spanish, and English to participants at the Rio Summit. The text is also available in English as a free download on the World Radio Forum web site.

Fun Stuff:

• Lets begin with a bit of trivia this Sunday morning. The popular TV program "Friends" ends on May 6. Nearly 85 million people are expected to tune in for this finale. How much would it cost for you to buy 30 seconds of air time to broadcast your commercial on hair spray?

Advertisers currently buy 30 seconds of air time on the program for $500,000. However, 30 seconds of airtime on the May 6 show will cost $2 million. This figure does not include the cost of producing the commercial.

According to an article in the Baltimore sun, "The price for a spot on the Friends finale eclipses the $1.6 million gained by "Seinfeld" for its finale in 1998. That was a marked increase from just five years earlier when the last episode of "Cheers" drew $500,000 per 30 seconds in 1993."

"MASH, based on a popular book and movie about a mobile army surgical hospital in the Korean War, attracted 100 million viewers to its last episode on CBS in 1983--still a record." (Source: Tribune Newspapers: The Baltimore Sun, April 25, 2004)

• If you've become angered by a forwarded e-mail giving notice that Congress is considering Bill 602P applying a 5 cent tax on each e-mail message you send to help fund the US Postal Service, relax, it is a hoax according to the Urban Legends web site. The hoax apparently began in Canada and was adapted for distribution in the US.

• Virtual experiences on the web continue to be developed. The "Visite Virtuelle" at the Louvre in Paris provides more than 60 panoramic QuickTime VR of the museum's interior and magnificent exterior. Also explore galleries filled with paintings such as Leonardo Da Vinci's "Mona Lisa" and "The Virgin on the Rocks." (source: Scout Report)

• Starsky & Hutch was a TV program before it became a recent feature film. At the Starsky & Hutch's web site you put yourself into the driver's seat and with QuickTime VR you can look around inside the famous car, discover hot spots that facilitate your playing audio and video clips from the current film release. (source: Scout Report)• The Tower of London is one of the most famous complexes of historic structures in the world. The Tower's web site contains approximately a dozen different areas of interest, ranging from a fine virtual tour of the grounds, a section devoted to the omnipresent ravens and, of course, a copious amount of materials on the Crown Jewels. (source: Scout Report)

The Museum of Bad Art website presents some of the more notable pieces of what some may consider bad Portraiture, Landscape and other works.

Photographers of Genius at the Getty celebrates 20 years of collecting photographs at the J. Paul Getty Museum in Los Angeles, this exhibition presents works by 38 photographers, 20 of whom are featured on the website: Manuel Alvarez Bravo, Eugène Atget, Hippolyte Bayard, Walker Evans, Roger Fenton, Joseph-Philibert Girault de Prangey, David Octavius Hill & Robert Adamson, Lewis Hine, André Kertész, Gustave Le Gray, Dorothea Lange, Lázló Moholy-Nagy, Eadweard J. Muybridge, Timothy H. O'Sullivan, Man Ray, August Sander, Alfred Stieglitz, Weegee, Carleton Watkins, Edward Weston. Each photographer's entry includes one signature picture; links to digital images in the Getty's online collection; biographical and technical information; and sometimes audio and/or video.(Source: Scout Report)

MAIL BAG: It is always good to hear from readers.

Proscenia Newsletter's Maya tutorial contributor, Keith Legg, recently wrote that every now and then he comes across some remarkable resource material on the web related to 3D graphics. He recommends the web site of visual artist Yanick Dusseault as an example of high quality matt paintings and production art used in film. He also suggests that offers "awesome"Maya and Renderman programming information. In addition, Keith writes that those interested in audio might take a look at the article, Making Music by Playing With Toys, which explores the art of circuit-bending and hacking of musical instruments to produce new sounds.

GF ()

Web site header and icons by: MittenKitten
Photo: by Gary Ferrington


Service Directory:

The Proscenia Newsletter offers a listing of services by subscribers. If you would like to include your web site please contact the editor at ., Eugene. Human-oriented interface design, web development, and interactive mixed media performance solutions. Ben Beekman and Micky Hulse, Designers.

ATGpro.Com, Eugene. Aaron Thomas Graham, Media Developer. Mr. Graham is currently a Graphic Designer with Monaco Coach Corporation.

Australian Sound Design Project. A sound design and arts site with access to hundreds of  published sound designs, articles, papers, bibliographical searches, and funding links and  free shareware. The ASDP publishes an informative newsletter on sound issues

BeekMedia. Eugene. Ben Beekman is a graduate of the UO Multimedia program currently doing contract work in a variety of media including DVD and web design.

Chris Gates: Creative Graphic Communication for Electronic and Print Media. Portland. Chris Gates is a web and multimedia specialist and medical illustrator.

Cory Graham. Eugene. Cory is currently the Art Director/Lead WebDesigner with the Monaco Coach Corporation.

Creative Imagery. Gresham. Don Strike is an instructional designer and trainer providing course development for business and industry.

Equilibrium Designs. Portland. Manuel Hernandez. Mr. Hernandez is a professional web designer with clients in the Eugene area. He is also completing a degree in animation at the Portland Art Institute.

Ideascape, Inc. Portland. Doug Freeman is an award-winning scriptwriter and producer for video, broadcast, film and multimedia. He works with government, commercial and non-profit clients nationwide on technical and non-technical productions.

Mitten Kitten. Eugene. Gabriel Guzman. A progressive new media design house that specializes in analog and digital creative solutions for commercial, non-profit and private interests. Mitten Kitten specializes in assisting progressive businesses, organizations and individuals that support global and cultural enrichment and preservation. Eugene. Josh Taylor provides web design, animation, audio, digital art, illustration, photography and video services.

Timothy Finlayson. Portland. Tim Finlayson is a recent University of Oregon graduate in multimedia design with an English minor. This is his portfolio site which will be periodically updated.

Troy Seattle. Mr. McFarland Specializes in 3D and motion graphic services for the film, video, and multimedia industry.

Add Your Web Site:()



RANDOM LINKS: Product Branding

Random Links provides an opportunity to share online web resources. Listed sites may focus around a specific topic or be truly random. If you have a collection of hot links you'd like to share please let us know ().

Naming a product can be a challenge. How do you create a product name that will attract customers? How do you protect your product or service name from use by others? What are the legal issues related to selecting a name?

Welcome to the topic of product branding.

If you are developing a product or a service for a client, or yourself, you may want to consult the following web resources to learn more about the brand naming process. Each link provides a variety of useful information that we have found of value in our own work at Proscenia.

Naming Your Products by Yuko Watanabe. This paper presents the process of naming products or services. It is written in an outline form which makes it easy to access specific information related to product branding.

Snark Hunting: Naming and Branding Products in Popular Culture is a site "...dedicated to tracking what's going on in the naming and branding world, digging deeper to figure out what names or naming trends mean for the culture as a whole, and starting a conversation about a subject and a process that many people still find mystifying." The site provides a daily synopsis of issues related to product branding. It also provides an archive of past material as well as feature topics. You can subscribe to a newsletter which brings you daily information on this topic.

Cintra is a name branding company that works with clients to help make sure that the products and services they market attract the target customers they want. This site's "naming" section has some very useful ideas about the need for the creation of effective brand names. It provides case studies and suggests ways it, as a company, works with customers in helping develop a marketable product name.

Another brand naming organization is Igor. Igor's web site has an informative discussion presented in the article, "The best product & company names require the least advertising." This feature looks at six factors one needs to consider in developing an effective product name including: competitive analysis, product positioning, name development, trademark, creative testing, and name and tag line. A well chosen product name is the advertisement itself. Think for example of Coke, Kleenex, Xerox, Nike, and other brand names which by mentioning the name becomes an advertisement. provides Product Management, Branding & Packaging in Marketing.This is a page of links that connect to a variety of informative online articles and resources.'s Product Naming Resources provides links to web sites that let you check out everything from acronyms and abbreviations to information about trademarks.

Visit the Proscenia Random Links Archive


DISCUSSION FEATURE:Marketing Your Web Site

Just because you've developed a fantastic web site doesn't mean that you'll have a steady stream of visitors. Getting customers to your site comes about through an on-going marketing campaign.

My research has located several online resources that I would encourage a web designer to visit. Some of the concepts you'll find may be very familiar and others very new. For example, did you know that targeted print advertising may be more effective in getting specific customers to a web site than a top ranking by a search engine?

There are many books and online discussion groups that focus on the topic of internet advertising and web promotion. For our purposes I am going to suggest a few informative resources that will be of help in planning any web marketing campaign. I hope that the information you find at these sites provide the bases for developing a marketing strategy appropriate to your needs.

Mircrosoft's Components of a Web Site Marketing Campaign is of the more informative references that I've found. It provides 11 suggested actions a web designer can take to make sure a site is located by potential users of that site's products or services. It is very well organized with clear suggestions as to actions one might take to create an effective marketing campaign.

NetPromote's Promotion 101 - Web Marketing Info Center provides a well written set of six steps for web promotion plus linked articles on such topics as; branding, banner advertising, e-mail marketing, web site optimization, and use of keywords and META tags.

An article by Dr. Ralph F. Wilson, The Web Marketing Checklist:29 Ways to Promote Your Web site expands upon suggestions made in the first two resources suggested above. Of particular interest to me was the suggestion that keyword be included in the first paragraph of your web site's text field. Search engines will often pick-up information about a site from that section of a page. Many other good ideas related to the design phase of a web site are included.

Webcom's article Marketing Your Organization's Web Site supplements our other listed resources. Of particular interest to is a link to Unacceptable Web Site Promotion Techniques that addresses certain actions for getting exposure that may be destructive (perhaps illegal).

Visit the Proscenia Discussion Feature Archive


SITE VISIT: Entertainment Media

Something a bit different for our site visit this week. By now most everyone is familiar with pre-show advertising at the local movie theater. But who makes those slide adverts? Entertainment Media in Bend, Oregon is one such agency that works with advertisers to help get their message to movie audiences. Check out their site to learn more about this form of advertising.





The following news items are from The Scout Report, Copyright Internet Scout Project 1.) This publication is distributed on line and is a free subscription service.

PC Suite [Windows Operating System] Developed as a suite of office products, 602PC Suite is compatible with MS Office document types, and contains four full-featured applications, including a word processor, spreadsheet, and photo editor. The word processor is compatible with MS Word, and supports multiple languages. The newest additions included in this version of 602PC Suite include advanced document format compatibility, an MS Office 2003-style toolbar, and complete support for digital photography and imaging. This edition is compatible with systems running Windows 98 and above. [KMG]

MereSurfer 2003 Free 8.009 [Windows Operating System] This latest edition of the MereSurfer application adds a pop-up ad stopper, a tracks-eraser and an ad-remover to web browsers, which will definitely assist those users who feel more than a bit beleaguered as they are moving about the web. Fortunately, there is also a feature that prevents trusted domains from being affected by the application, and users may also import domain names as well. MereSurfer 2003 Free 8.009 is compatible with all systems running Windows 95 and above. [KMG]

LinkStatus 0.1.1 [Windows Operating System -- Macintosh forthcoming] Some users may be looking for a way to check for broken or nonfunctioning links within their own website or within websites they come across while browsing the web. One efficient way of performing this task may be by using LinkStatus 0.1.1., which is a tool for checking links in a webpage. Developed as an Open Source tool, LinkStatus 0.1.1 can search by depth or domain, and supports both Portuguese and English. The application is currently only configured to be compatible with systems running Windows 95 and above, though a version for the Mac may become available in the future. [KMG]

PopUpDefence 7.7 [Windows Operating System] Despite the valiant efforts of many, popup ads continue to be a nuisance to many persons browsing the web. This application essentially blocks these unwanted popup advertisements, while still allowing users access to ads they may be interested in viewing. The program does not require registration, and no information is collected from persons using the application. The program includes an install and uninstall function, along with an online help file. PopUp Blocker 7.7f is compatible with all systems running Windows 95 and higher. [KMG]

ScheduleWorld 1.3.8 [Macintosh Operating System]With hectic schedules serving as the order of the day, many persons may find this application more than a bit handy. Schedule World is a free calendaring and scheduling client that utilizes open standards. The application allows users to schedule and receive meetings to and from Microsoft Exchange or Outlook, among other programs. Additionally, the application provides TV-listings for 13 countries and global weather schedules as well. Schedule World 1.3.8 is compatible with all systems running Mac OS X. [KMG]

Copywrite 2.0 [Macintosh Operating System] In an effort to offer an alternative to various existing word processors and bundled office packages for home use, this new application offers a host of features designed to help writers working in a number of different styles and genres. Copywrite 2.0 features a flexible organization system, including an interface that allows writers to see how much progress they have made so far and, of course, inline spell checking, formatting, and a hyperlink feature as well. Copywrite 2.0 is free for small projects, while for larger projects individuals will have to purchase the product outright. This edition is compatible with all systems running Mac OS X 10.3 and higher. [KMG]

NewsMac 3.0 [Macintosh Operating System] It's hard to slog through the mass of websites dedicated to websites, especially with limited time. One such application designed to aid users in this process is News Mac 3.0, which is a news aggregator that contains over 120 built-in news feeds, effectively giving users both headlines and story descriptions for quick perusal. Additionally, users can add any news website or weblog (provided that they offer an RSS feed), and create customized categories of news as well. Finally, visitors can synchronize these news feeds with their PDA's, including the iPod. NewsMac 3.0 is compatible with all systems running Mac OS X 10.2 and higher. [KMG]


The following news items are selected from NewsScanDaily an online publication distributed Monday through Friday. Readers are encouraged to subscribe to this free news summary.To subscribe or unsubscribe to the TEXT version of NewsScan Daily, send an e-mail message to with 'subscribe' or 'unsubscribe' in the subject line. To subscribe to the HTML version of NewsScan Daily, send mail to , with the word 'subscribe' as the subject.

MISCREANTS TARGET MAC OS X. Mac owners have long enjoyed a blissfully virus-free existence, but Apple's foray into digital music may have changed all that. A Trojan horse, dubbed MP3Concept or MP3Virus.gen, has wormed its way into circulation, masquerading as an MP3 file. "This is the first native Mac OS virus we've found," says Brian Davis, a sales manager for Intego, a Mac security firm that discovered the problem. The Trojan is benign, according to Intego. "This is likely a test Trojan showing these things are possible. There's definitely an open door we don't want to leave open," says Davis. The Trojan hides in ID tags of an MP3 file and is activated when clicked on by unwary users who think it's a music file. It then proceeds to access files in the System folder, and although it doesn't go beyond accessing at this point, Intego warns that it easily could be modified to perform more destructive acts, such as deleting files or hijacking a machine. The sudden appearance of the Trojan is attributable to Apple's higher profile, thanks to the growing popularity of its iTunes digital music store, says Davis: "Given Apple's previous market share, OS X wasn't a challenge. As Apple becomes more visible, it's more of an attractive target." ( 9 Apr 2004),2125,63000,00.html?tw=wn_tophead_2

WORD AND PICTURE IN A MEDIA AGE. Media expert Camille Paglia says in the academic journal Arion that education "has failed to adjust to the massive transformation in Western culture since the rise of electronic media... Interest in and patience with long, complex books and poems have alarmingly diminished not only among college students but college faculty in the U.S.The computer, with its multiplying forums for spontaneous free expression from e-mail to listservs and blogs, has increased facility and fluency of language but degraded sensitivity to the individual word and reduced respect for organized argument, the process of deductive reasoning. The jump and jitter of U.S. commercial television have demonstrably reduced attention span in the young.

The Web too, with its addictive unfurling of hypertext, encourages restless acceleration. Knowing how to 'read' images is a crucial skill in this media age, but the style of cultural analysis currently prevalent in universities is, in my view, counterproductive in its anti-media bias and intrusive social agenda." Paglia's conclusion: "The only antidote to the magic of images is the magic of words." (Arion Winter 2004)

GATES ENVISIONS 'ALMOST FREE' HARDWARE. Hardware costs will decline dramatically in the coming decade, predicts Microsoft chairman Bill Gates, leading the way for widespread adoption of cutting edge technologies like voice and handwriting recognition. "Ten years out, in terms of actual hardware costs, you can almost think of hardware as being free -- I'm not saying it will be absolutely free -- but in terms of the power of the servers, the power of the network will not be a limiting factor ... Many of the holy grails of computing that have been worked on over the last 30 years will be solved within this 10-year period, with speech being in every device and having a device that's like a tablet that you just carry around." (Reuters/CNet 30 Mar 2004)

CRIMES, LIES AND CAMERA PHONES. Police authorities believe that the proliferation of picture phones will be very helpful for the apprehension of criminals. But will crime victims remember to take snapshots as they're being attacked? Emily Turrettini, editor for the site, thinks the answer to that question is yes: "I think it will become a reflex -- it is for me. People will get used to that." But interesting legal issues about picture phones have also begun to arise. In a recent case in Pennsylvania, several basketball players were cleared of a rape accusation because the video tape on one team member's phone showed that the accusation of rape was false, and that the woman had accepted $1,000 from the players for her services; however, because the woman hadn't given permission for the video to be taken, there may have been a violation of Pennsylvania's wiretap laws. (San Jose Mercury News 19 Mar 2004)

KAZAA OWNER WELCOMES SURVEY FINDINGS. Sharman Networks, owner of the Kazaa peer-to-peer software, has been quick to seize on the findings of a survey released in the U.S. on Monday which concluded that downloading music had no effect on album sales. In a media release issued last evening, Sharman chief executive Nicola Hemming said "We welcome sound research into the developing peer-to-peer industry and this study appears to have covered some interesting ground. The findings certainly support the vision we've always held for Kazaa and crystallizes our vision for the future of content distribution." The 2002 study was conducted jointly by researchers from Harvard Business School and the University of North Carolina, Chapel Hill, and used data from file-sharing services with 1.75 million downloads being studied over 17 weeks in autumn 2002. "Consider the possibilities if the record industry actually cooperated with companies like us instead of fighting," Ms. Hemming said. "We've offered content providers the opportunity to work with peer-to-peer customers for nearly two years, yet the record industry continues its narrow-minded strategy of litigation and legislation. (The Age, 31 March 2004, rec'd from John Lamp, Deakin University)

THE OUTSOURCING PARADOX. A report prepared for the Information Technology Association of America (ITAA) by Global Insight predicts that the continuing business trend of outsourcing white-collar jobs to low wage countries will ultimately lower inflation, create jobs and boost productivity in the U.S. Although the researchers believe that demand for U.S. software engineers will shrink through 2008, ITAA is emphasizing that outsourcing has damaged the job market far less than the dot-com meltdown of early 2000, when Internet startups, telecom companies and other companies eliminated as many as 268,000 positions. ITAA president Harris Miller says, "The myth is that we've started this long decline into the midnight of the technology work force. This report shows that, assuming the recovery continues, the number of IT jobs will actually increase." (AP/Los Angeles Times 30 Mar 2004)

OFFSHORING WORKS BOTH WAYS. Indian companies like Bangalore based Infosys, Wipro, etc. are opening up branches in the U.S. in a trend likely to turn the outsourcing
argument on its head. According to the CEO of Infosys, the move will help cut costs and increase efficiency of the company. Infosys Consulting, the U.S. based branch of Infosys, is expected to hire over 75 Americans this year and 500 in the next 3 years. (rec'd from John Lamp, Deakin University)

CHIP IMPLANTED IN BRAIN TO AID COMPUTER USE BY DISABLED. With approval from the Food and Drug Administration, a company called Cyberkinetics Inc. is planning a clinical trial of a system in which a tiny microchip will be implanted in the brains of five paralyzed people so they can operate a computer by thought alone. (Several research groups have already implanted devices in monkeys, allowing them to control cursors on computer screens or move robot arms using their brainpower alone.) CalTech neuroscientist Richard A. Andersen says, "Among many people in the field, there's a feeling now that the time is here for moving the technology to test in humans." To implant the chip, a small hole will be cut in the patient's skull, and the chip will be placed on the surface of the brain at the motor cortex, which controls movement. (New York Times 13 Apr 2004)

SONY E-BOOK GETS RAVE REVIEWS. Sony's Librié electronic reader is as easy on the eyes as the paper version, says New York Times reviewer Todd Zaun. The Librié screen is a collaborative effort between Philips Electronics and E Ink, and the letters appear "as sharp and clear as those on a printed page. The screen can be read from almost any angle, and it does not fade in bright light," says Zaun. Sony plans to begin selling the Librié in Japan next month for about $380, and buyers will be able to download e-books for less than $5 each from a Web site set up by Sony and a group of Japanese publishers. Sony plans to see how its Japanese market develops before it decides whether to expand to the U.S. and Europe. (New York Times 22 Apr 2004)




Arts Electric Calendar. A worldwide calendar for new music, electronic music and the media arts. You'll find hundreds of events listed, as well as articles, interviews, and other writings

May, 2004

Olympia Youth Teen New Media Fest (OYTNMF) May 7-9. It is increasingly important for youth to understand and be actively creating ways to express themselves rather than be consumers of what they are supposed to be. In regards to this process, Olympia Youth Teen New Media Fest is a weekend long celebration of youth culture, made by youth and teens. Although the focus will be on film and videos made by 21 year and younger, OYTNMF will also include teen bands, comic books, computer design, a panel discussion on youth in media, and workshops making a micro-movie and animation.

E32004 The Electronics Entertainment Expo. 12-14 May at the Los Angeles Conference Center. If you are in the business of interactive entertainment, this is the event for you. Workshops, exhibits, leaders in the business of game design, internet entertainment, interactive media design.

June, 2004

The Worldwide Developers Conference (WWDC) will be held in San Francisco June 18-July 2. The conference features in-dept information about advantages and opportunities available on the Mac OS X platform. Early-bird pricing ends April 30. Student developer scholarships available.

July, 2004

Digital Generations: Children, young people and new media 26-29 July 2004 London, England A major international conference organized by The Centre for the Study of Children, Youth and Media Institute of Education, University of London Computer games, the internet and other new communications media are often seen to pose threats and dangers to young people; but they also provide new opportunities for creativity and self-determination. This international conference will present the most exciting and challenging new research on children, young people and new digital media.



The multimedia industry offers a diversity of job opportunities for those interested in graphics, film, video, audio and computer technology. The following resources are recommended for learning more about careers in multimedia production.

Art & Design - Career & Employment - Art Jobs Prepared by the Department of Art and Design - Northern Michigan University. A very comprehensive guide to job directories, search engines, and specialized firms related to all aspects of graphic and newer media careers.

Careers in Informational Technology.This is an extremely comprehensive guide to careers within the field of information technology which includes multimedia design and development. There are 10 chapters in this online document and each chapter is based around a set of professional concerns. The site guides the user from understanding what careers exist through to getting a job.Site created by Prentice-Hall, Inc.

Job Guide 2003! provides an in-depth look at a range of occupations, and their education and training pathways. It also gives useful information about how to work out what occupations suit you best, based on your interests and abilities. Some examples:

Career Connection.This site outlines some of the many positions available at production studios, post production houses, television stations and others around the country.The site is a commercial site but the descriptions are worth taking a look at.

Careers in Multimedia.The Multimedia and New Media industries cover a wide range of activities. This guide looks at the types of job positions and the work environments in which one might be employed.

Entertainment Careers has an extensive collection of material related to working in the media industry.

Career Advice. provides an excellent overview of the following career options and links to possible jobs.

- Cinematographer
- Copywriter
- Creative Writer
- Editor
- Graphic Designer
- Photographer
- PhotoJournalist
- Sound/Recording Engineer
- Studio Musician
- Technical Writer

Landing Your Dream Job in Computer Graphics:
Steps you should take to get the ultimate computer graphics job. By Mark Swain. A nice clearly written guide to professional opportunities in web design, game development, and television and video.



JOB BOARDS. Click and go directly to a listing of jobs - no need for searching.

Animation Job Board: Animation World Network. This site provides continuously updated listings of international jobs in the field of animation. Check it out.

Computer Game Design Job Board. This site is provided by and lists a wide variety of job opportunities from lead design to 3D artist and programming specialists.

Film and Television Job Board: Film, TV, & Commercial Employment Network provides important information and resources for individuals interested in pursuing a career in the entertainment industry. It's for beginners as well as seasoned professionals. Information and resources are provided for many areas both behind and in front of the camera.

Entertainment Careers. Net. Job Board. Entertainment jobs and internships listings at Studios, Networks, Production Companies, Record Companies, Radio Stations, VFX, Animation,Broadcasting


Administrative Assistant. Small non-profit unites 100 groups internationally for human rights in mental health. Seeks hard worker with initiative, superb communication skills, positive attitude. Health benefits. Part-time, maybe full-time. Absolutely required: 3 years paid office experience, Macintosh friendly. Helpful: Database, bookkeeping, web, desktop publishing software; fundraising; long-term commitment to grassroots activism. Resume with 3 references:; PO Box 11284; Eugene, OR

Auto Cad Drafter. Experience using AutoCAD 2000. -Strong conceptual knowledge of mechanical drafting. -Detail Oriented -Ability to generate material list for shop use. -Work independently or as a team. Competitive wage package, Medical & Dental, IRA Plan, Paid Vacation. Please fill out an application or send us your resume at: 29862 E. Enid Road, Eugene 97402 No calls.Date: 5/1/2004 Source: Register Guard (Eugene)

Graphic Designer. Motosport Outlet in Eugene is seeking a graphic designer. This hands-on position will assist with magazine & catalog lay-out and web maintenance. Please email a letter & resume to: EOE http:// Location: OR Date: 4/24/2004 Source: Register Guard (Eugene)

Graphic Design Full-Time/Permanent $18.32-23.17/HR. Call . Will perform layout and image editing using windows based programs. Education &/or experienced. Premier Employment fee $170. Job #999 Date: 4/25/2004 Source: Register Guard (Eugene)


Art Handler/ Gallery Maintenance. Pearl District glass art gallery seeks part-time person to ship and receive artworks, install exhibitions, perform routine upkeep within facility. Lighting experience and Photoshop experience a plus. Must have valid drivers license.Please send resume and/or apply in person (8-4:00PM, Mon-Fri) at corporate offices (not gallery): Bullseye Glass Co. 3722 S.E. 21st Portland, OR 97202. E-mail: . Fax: . Published in The Oregonian on 04/25

Computer Lab Coordinator. Portland Community College: For required application packet you can either visit our web site or e-mail request for packet delivery by US mail to: or call , MondayFriday. For additional openings, call the JOBLINE . An Affirmative Action/Equal Employment Opportunity Institution. You can now register online to be considered for futur e part-time instructional positions at PCC. For details and to register, go to: and click on 'Jobs at PCC' Published in The Oregonian on 04/25

Creative Director: Babcock & Jenkins, Beaverton, OR, seeks CREATIVE DIRECTOR to lead creative direction and strategy of client direct marketing campaigns, focusing primarily on technology industry. This position will be managing the execution of the campaigns, developing creative strategy for written proposals for new business opportunities and marketing, and managing creative team. Must have 3 or 4 year US or foreign college degree in graphics, design, or related field plus at least 6 years of senior level agency exper. in advertising and direct marketing. This exper. must include at least 5 years developing integrated multimedia campaigns, at least 3 years in direct marketing with technology products and services, at least 3 years in business to business campaings, at least 3 years developing creative strategy for written proposals for new business development, and at least 2 years using Illustrator, Photoshop and Quark. Any and all experience may be concurrent. To apply, submit resume, sample portfolio, and names of 3 references to: 2345 NW Amberbrook Dr, Ste 150, Beaverton, OR 97006, Attn: Cindy Nilsson. Published in The Oregonian on 04/25

Designer/Instructional Aid EDUCATION - Lewis-Clark State College - Business Technology & Service invites applications for: PT Designer/Instructional Aid (32 hrs/wk until Aug 1, 16 hrs /wk). Min qual: Graphic Design exp'd in various design technology. For a complete job dexcription please visit the LCSC webpage: Employment to start June 1, 2004. Please submit resume, cover letter, and name, address & phone # of 3 refs to: Lori Gaskill, Director Human Resources, Lewis-Clark State College, 500 8th Ave, Lewiston, ID 83501. . FAX: . Application review will begin May 19, 2004 and will continue until position is filled. LCSC is an AA/Equal Opportunity Employer Published in The Oregonian on 05/02

Electronic Media Producer II. This position leads and coordinates the Electronic Media (EM) Media Services Support desk operation. With the Media Producer Video, coordinate campus production support. Requires: A Bachelor's degree with major field of study in television production, communications, or instructional media AND three years of experience in television production, audio production, instructional design or related field which includes the operation of television, film and audio recording equipment OR equivalent education/experience. Salary: $2775 to $3549 mo plus an excellent benefits package. Closes May 3, 2004. Affirmative Action/Equal Opportunity Employer/ADA. An application packet must be completed in order to be considered. For details visit: email: j or call or (TTY) Published in The Oregonian on 04/18

Graphic Designer. The Business Journal is looking for a Graphic Designer to work for our Ad Designer for 2 weeks in May. Specifically, the weeks of May 10 through 21. The qualified person will be doing ad trafficking, and creation and modification of existing ads. We will need this person to work in-house, but not necessarily a full 40-hr week. Skills Required: Mac OSX (panther), Quark 6.0, InDesign CS, Illustrator CS, Photoshop CS, Acrobat Distiller, Acrobat 6.0 w/PitStop. Contact Pam Hannan at: or The Business Journal Published in The Oregonian on 05/02

Graphic Designer. Vancouver graphics design firm is seeking a graphic designer for production layout work. Must be very detail oriented and have a strong knowledge of Macintosh Illustrator. Other programs a plus. Three plus years experience. Please fax resume and cover letter along with salary requirements to: attn: HR . Published in The Oregonian on 04/25

Graphic Designer. (Spokane WA) Zak Designs, the world's leading designer and distributor of plastic dinnerware and beverageware, seeks a Designer/Illustrator to create tabletop patterns and shape designs. Product and dimensional design ability is a must. Minimum of three years experience in design and production, and the ability to develop concept drawings to finished art. Must be proficient with Macintosh system software programs: Adobe Photoshop and Illustrator. Applicants may respond in confidence with resume and salary requirements to: Zak Designs, Inc. / HR P.O. Box 19188 Spokane, WA 99219 Fax email: Published in The Oregonian on 05/02

Graphic Designer-Junior This position will be working in an entrepreneurial environment, reporting to the Creative Services Manager with a dotted line to the VP of Marketing, to assist and support Marketing initiatives. Web site features, demos, interactive sales tools and print products are the medium. Photoshop, ImageReady, Illustrator, InDesign and Basic HTML are the skills. Our products are on a Windows platform and we are Microsoft Office Suite diehards. Needs to be a great team player, communicator, deadline driven and process/detail oriented. If you have solid entry level experience in all of the above, we'd love to hear from you. - Healthnotes is the premier provider of credible, easy-to-use health and lifestyle information for instore touchscreen kiosk, Web, and multi-channel initiatives. Healthnotes applications provide consumers with practical, comprehensive information at the point of decision-online and instore. More than 6,500 supermarkets, pharmacies, and natural product stores in the United States, Canada, and the United Kingdom use Healthnotes Retail Solutions to educate customers, support staff, build loyalty, and increase sales. Healthnotes also generates behind-the-counter applications that are licensed to Internet sites worldwide. Compensation includes stock options and a full complement of benefits. Casual environment, close in SE Portland location. Please email your resume and salary history via our jobs link on our Web site: Published in The Oregonian on 05/02

Graphic Designer/Production Artist. Portland Community College: For required application packet you can either visit our web site or e-mail request for packet delivery by US mail to: or call , MondayFriday. For additional openings, call the JOBLINE . An Affirmative Action/Equal Employment Opportunity Institution. You can now register online to be considered for futur e part-time instructional positions at PCC. For details and to register, go to: and click on 'Jobs at PCC' Published in The Oregonian on 04/25

Graphic Designer/Production Artist. with catalog experience for entrylevel full-time position. Must have ability to multi-task, meet deadlines, and be detail-oriented. Strong design sense and extensive knowledge of QuarkXPress, Photoshop, and Illustrator required. Send resume, salary history, and samples to Allegro/ Graphics, 14134 NE Airport Way, Portland, OR 97230 or email pdfs to Published in The Oregonian on 04/25

Marketing Assistant/Graphic Design. Located in Dundee. Exp in graphics, layout & production of various marketing materials, develop and manage databases, and provide computer/MIS support. Combine your computer skills with your interest in wine. Must know Adobe product suite. Send resume via email ONLY to Published in The Oregonian on 04/26

Prepress Tech. Experienced in Quark Express, Pagemaker, Illustrator, Freehand, Photoshop, Indesign & Preps. Wholesale Printers, Inc 10816 NE 189th St. Battle Ground, WA ; Published in The Oregonian on 04/24

Sign Maker/Layout Assistant. SIGN & Graphics Production. In Fast-paced sign industry as Sign Maker/Layout Assistant. If you are quality conscious and work quickly under deadline Fax your resume to Published in The Oregonian on 05/02

Software Developer needed to lead Macintosh side of crossplatform development effort at a company that has produced data-collection hardware and software for science teachers for 23 years. At least three years of programming experience with C++, Code warrier, and Power Plant, and excellent written and verbal communication skills are required. Familiarity with Windows, Linux, OS 9, OS X, IO Kit, USB, video, or HID a plus. Be a key player in the design and development of a large, fully featured suite of software products. Email resume and cover letter to Vernier Software & Technology, Beaverton, OR, at An Equal Opportunity/ Affirmative Action Employer Published in The Oregonian on 05/02

Technician/Admin Assist. Small office needs FT person to work w/Sports Info & PR Directors. Requires exper w/MS Office, installation of software/hardware, desktop troubleshooting, network database, & website maintenance. Knowledge of sports an advantage. Exclnt bnfts/ retirement plan. Send resume w/references by 5/7/04 to OSAA, Attn: Jan, 25200 SW Parkway Ave, Ste1 Wilsonville, OR 97070 Published in The Oregonian on 05/02

Technology Help Desk Specialist. F/T position, salary approx $32,000 with full benefit pkg which includes tuition remission for undergraduate courses. This position provides direct training and proactive assistance to university constituents (faculty, staff and students) in the use, application and management of technology resources. REQUIREMENTS: Bachelor's Degree, formal experience and training in using/supporting MS Office, Windows and Browers. Formal experience in help desk management, managing employees video conferencing and educational media support and services preferred. TO APPLY: Send letter or application and resumes to Randy Lundgren, Director of Academic Aplications, Media & Support, Concordia University, 2811 NE Holman, Portland, OR 97211 or email to . Deadline: May 13, 2004. Published in The Oregonian on 05/0

Web Analyst - Information Technology Services - Open until filled. Portland Community College: For required application packet you can either visit our web site or e-mail request for packet delivery by US mail to: or call , MondayFriday. For additional openings, call the JOBLINE . An Affirmative Action/Equal Employment Opportunity Institution. You can now register online to be considered for futur e part-time instructional positions at PCC. For details and to register, go to: and click on 'Jobs at PCC' Published in The Oregonian on 04/25

Web Designer. Saturno is seeking a Web Designer with strong graphic design skills. More info or apply on line at: Published in The Oregonian on 05/02

Web Development Technician - Open until filled. Portland Community College: For required application packet you can either visit our web site or e-mail request for packet delivery by US mail to: or call , MondayFriday. For additional openings, call the JOBLINE . An Affirmative Action/Equal Employment Opportunity Institution. You can now register online to be considered for futur e part-time instructional positions at PCC. For details and to register, go to: and click on 'Jobs at PCC' Published in The Oregonian on 04/25

Web Developer Spirit Mountain Casino is recruiting for an experienced Web Developer to join our dynamic Information Services team. This position will be responsible for web site development for Spirit Mountain Casino and the Community Fund via content design and development coordination with the Marketing department. Activities range in complexity from daily maintenance to enterprise scale modifications, additions or overhauls. Qualified individuals will possess an Associate's degree or equivalent from a two-year college or technical school and two years related experience. The minimum to midpoint salary range for this position is $42,175-$55,447 and we offer an attractive benefits package. To express interest for this position, please submit a resume to Spirit Mountain Casino, Attn: Sam Henny, Human Resources, PO Box 39, Grand Ronde, Oregon 97347 or email Spirit Mountain employment application materials can be downloaded at or will be sent to you upon receipt of resume for completion. Please direct phone inquiries to 1-, extension 3896. A detailed job description can be sent you upon request.
E-Mail Your Resume Now. Published in The Oregonian on 05/02

Web Project Manager. Saturno is seeking a Project Manager with exper in Website & Web application development. Responsibilities include client service & communcation, daily poject tracking & status, client training & coaching. More info or apply on line at: Published in The Oregonian on 05/02

WHETS Site Coordinator/Multimedia Services Coordinator. Washington Higher Education Telecommunication System, a compressed video distance education delivery system of Washington State University, seeks a site coordinator in Pullman, Washington. Duties include client services and technology support, site operations and management. Requires bachelor's degree, three years experience, and knowledge of computer software support programs such as PowerPoint. Preference will be given to those with a master's degree, at least one degree in communications, instructional design or television production; knowledge of compressed videoconferencing, and video production as it relates to distance education; experience in budget management; experience in manaement and operations of production facilities; demonstrated strong communication and customer service skills; and the ability to work within a stressful environment and deal with crises situations. Salary range $37,000-$42,000 dep on qual, plus a great benefits package. To apply, send cover letter, resume, and the names and phone numbers of three professional references to: WHETS Site Coordinator Search, PO Box 642530, Pullman, WA 99. A detailed position description may be found at Application review begins May 10, 2004. WSU is an Equal Opportunity/Affirmative Action educator and employer. Members of ethnic minorities, women, Vietnamera or disabled veterans, and/or persons 40 and over are encouraged to apply Published in The Oregonian on 04/25


I'm currently limiting Newsletter job searching to Oregon and South West Washington. However, for those interested in positions elsewhere in the Northwest may I recommend the following:

America's Job Bank. Provides a simple search engine that generates a number of NorthWest jobs. Try, for example, typing in Seattle and using as a keyword photoshop, graphics, web design, or video. Be sure to select the Arts, Design, Entertainment, Media category.

Sakson and Taylor. Most media jobs in the Seattle area seem to be promoted through Sakson and Taylor a Seattle based employment service that specializes in technical communication. The organization fills positions in animation, graphics, media, instructional design, writing and other areas. This seems to be a central connection to the media production opportunities in the Seattle area.

Seattle Times. Seattle area jobs not listed with Sakson and Tylor will be found in the Seattle Times online employment service.

Career Click .COM. This online service allows you to search individual, regional, or national Canadian newspapers for job positions. Remember that Canada has tight employment restrictions for non residents.

Vancouver Sun . The Vancouver Sun provides an online employment section that lists jobs in that great city of the North. These same jobs can be found on Career Click. Com listed above.


Subscriber Notes:

If you would like to receive a bi-monthly Newsletter publication reminder and content overview e-mail us at and write subscribe in the subject area. As always,if you would like to be removed from this list please let us know.No address is distributed or used in anyway except for notification of the current newsletter.

Back issues of the Proscenia Newsletter are now online. Please let others interested in multimedia and communication know about this publication.

The mission of this newsletter is to share news and views with the multimedia community. The use of copyrighted material must be cleared with copyright owners. The Newsletter Discussion Topic section of is copyrighted by Proscenia Interactive ©2003. Proscenia Interactive is not responsible for content found at linked sites.

Proscenia Resources:

We provide the following resources on our web site as a service to the media community. Please let us know of additional information so that we can keep these pages active and up-to-date.

  • Discussions. Beginning with the January, 2003, issue of this Newsletter we added a discussion section to encourage readers to explore a variety of issues related to working in multimedia. Here is an archive of those discussion topics.
  • Eugene Media Production Studios. Proscenia Interactive is located in Eugene, Oregon. We have listed other production activity within the city for benefit of local students and others interested in media development within this region.
  • Image Search and Database. Online resources provide a great library of references images often needed when drawing. This page has numerous image search engines as well as links to library collections. Note that most of the images you find are copyrighted and should only be used for reference.
  • Informational Resources. This page has been contributed by multimedia instructor Todd Kesterson at the University of Oregon. It provides links to informational resource for students and others interested in multimedia and communication.
  • Job Search Resources for Careers In Multimedia. A special collection of search engines related to media and communication careers. Search for jobs around the world.
  • Oregon Media Associations.This page identifies current professional organizations within the state involved in media communications and production. Many offer membership opportunities through which individuals can begin their professional networking.
  • Random Links. Each week the Proscenia Newsletter features collections of links related to multimedia. This is an archive collection of the Random Links column.